Before starting up a new business you must know that the product you are going to deal with is not a new product.There are many branded companies who are dealing with the same product from long time. Customers are familier with their products and product name.Branded companies spend a lot in their marketing through print media, Television, hoardings, pamphlets etc. For a start up business in India specially it is not possible to go with the traditional means of marketing due to fund crunch. By one means or other marketing is necessary to reach out to the customers. Here comes the concept of more smarter, cost effective and and efficient marketing that is digital marketing.
Cost involve in Online marketing
Digital marketing can be done in a much lower cost then traditional marketing.While marketing through print and audio visual media can cost a business lacs of rupees, digital media marketing costs a business only a few thousand rupees
Online marketing includes marketing through facebook, instagram ,twitter,linkeden.printirest etc.
How online marketing helps attracting customer
Online marketing refers to creating and actively using Digital media options as a communications channel to maintain contact with and attract customers. Digital media actively provides for this. It allows users to create business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand. Featuring nearly a billion potential customers, every business should be using digital media. It is at least as essential as having a business web page and actually much easier and cost effective to create. Whether you represent a big brand or a small business employing only a handful of people.
Expansion of online marketing
Digital marketing has expanded well beyond that demographic . More than half of all users are in the 18-34 age range. Slightly more than 60% of Indian users are women. In India , about half of all user profiles are accessed through mobile devices as well as through computers. Given the way posts, news feed works, the recency of a post is a major factor in organizing what a user sees. The average user has more than 130 friends. They may be a fan of several brands, personalities, and organizations. When he or she logs in, there is no way to instantly see activity from every one of those sources.
Big brands have a large Research and development department to keep a track over their customer’s choice, their tastes, and also their demands. But in case of startups it is not possible all the times. Here comes the application of technology. Through technology, startups can figure out which products and demographics work best for their business. Startups can in this way directly target their customers who are in search of the particular product. Companies can engage their customers directly through social media marketing such as twitter campaigns, facebook posts, arranging webniers so that customers can gel up with the company.
How we help you
Creating an attractive and multi-dimensional website is very important for startups so that customers can search for their products in PC as well as mobile. Then comes the concept of SEO .SEO helps the business name to come in the front pages of search engine. Starting social media advertisement in facebook, twitter, instagram , linkedin and other social media platforms is also very important.
All these medium of marketing the products will only cost a few thousand rupees .This woul attract more customers then the way traditional businesses do and We at Atmanrvar.in are there to help you in any way in this regard..
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