Seven Steps To Start a Online Store

April 18, 2019
Online SEO

There are SEVEN steps that you must follow if you are going to start a online business.
Hundreds of people had started their online business from scratch and grown successful following the sequence of steps.

Market survey to know a demand
Select the product or services that sells.
Design and build easy-to-use Website
Optimize your site by using SEO and use SMM to drive traffic to your business
online branding and advertisement of your business
Use the power of Social Media marketing to turn visitors into buyers.
Increase your income through back-end sales and upselling.

Step-1: Market survey to know a demand:

The mistake that most people make is that before starting a new business , is that they select the product first, without proper market research and selecting a target customer, which may land up with the result that the product has already saturated the market.

To start a online business, the best thing to do initially is to visit online forums to see which product or service is in demand, check out for the competitors by visiting their sites, taking note of their business tricks and try to get a better way to woo the customers.

Step-2:-Select the Product or Services that can be sold:

The formula that would take your visitors though the entire sells process from the moment they visit your site to the moment they make the purchase or close the deal are as follows-

Create craze in customers with compelling headers
Create an urgency
Describe how your product helps the customers
Establish your credibility as a problem solver.
Add testimonials from people who have used your product.
Ask satisfied customers to give reviews
Announce offers from time to time.
Give a strong guarantee.

Step-3:-Design & build an easy-to use website:

Once you have decided your target market and your product, you have nailed down your selling process. Now you are ready to design your website for your business. The website must be designed keeping in mind your target audience as because you have a few seconds to grab your audience’s attention otherwise they are gone never to be seen again.

Your website is your online storefront, so make it customer friendly.
Choose few plain fonts on a simple background
Use graphics, audio and video to enhance your message.
Use opt-in-offers so that you can collect contact information of the customers.
Make it easy to buy. No more then two to three clicks between potential customers and check-outs.

Step-4:- Optimize your site by using SEO and use SMM to drive traffic to your business:

SEO will bring your website ranking organically depending on the keywords you use, which would take some time to drive traffic to your business. Using facebook, twitter, instagram, youtube and the likes, in business would help you to expand the operations via brand-based marketing that often translates into increased reach and recognition, depending on the goals set for a particular period. For starters social media marketing strategy can result in a huge boost of traffic . Traffic that comes from social media is usually related to a prompt interest to a particular content due to personalization of social media platforms. With social media ,a business is receiving traffic that is already engaged. You must think about individuals clicking to learn more about service after being prompted with an add post on facebook.

Step-5: People use internet to find information

Provide the information about your products or services for free to other sites, and you will see more traffic and also better search engine ranking. You must always include a link to your site with each bit of information.

Post free expert content , articles, videos that people finds interesting and useful. Distribute the contents through online article directories and social media.
Include” links” in valuable and promotional contents on your website.
Become an active in the industry forums and social networking site where your target market hangs out.
You will reach new readers. But even better, every site that posts your content will link back to your site.

Step-6:- Use the power of Social Media marketing to turn visitors into buyers

When you build an opt-in list, you’re creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them an email. That means:

You’re giving them something they’ve asked for.
You’re developing lifetime relationships with them.
The response is 100 percent measurable.
Email marketing is cheaper and more effective than print, TV or radio because it’s highly targeted.

Anyone who visits your site and opts into your list is a very hot lead. And there’s no better tool than email for following up with those leads.

Step-7:- Increase your income through back-end sales and upselling

One of the most important internet marketing strategies is to develop every customer’s lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part — not to mention the most expensive. So use back-end selling and upselling to get them to buy again:

Offer products that complement their original purchase.
Send out electronic loyalty coupons they can redeem on their next visit.
Offer related products on your “Thank You” page after they purchase.

Reward your customers for their loyalty and they’ll become even more loyal.

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